North Atlantic as a Retail / Entertainment Gateway

Land use policy provides for a diverse mix of entertainment, retail, and residential uses at the North Atlantic Boulevard gateway into the city, with commercial intensities higher than those developed historically.

Goal Eight
Establish the North Atlantic area as focal point for diverse retail and entertainment development.
  • Policy 8.1 - To the extent that it is compatible with the city's financial policy objectives, pursue the development of entertainment-related uses in the area to act as an anchor for additional corridor improvement.
  • Policy 8.2 - Pursue additional specialty retail and restaurant businesses that will complement new development.
  • Policy 8.3 - Provide zoning incentives that encourage cohesive mixed use development projects.
  • Policy 8.4 - Pursue the construction of public parking facilities to serve new developments within the subarea and the adjacent Downtown district.